Margin Formula:
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Margin, specifically gross margin percentage, represents the percentage of revenue that exceeds the cost of goods sold (COGS). It indicates how efficiently a company is producing and selling its products.
The calculator uses the margin formula:
Where:
Explanation: The formula calculates what percentage of revenue remains after accounting for the direct costs of producing goods.
Details: Gross margin is a key profitability metric that helps businesses understand their pricing strategy, production efficiency, and overall financial health. It's essential for making informed business decisions.
Tips: Enter revenue and COGS in the same currency units. Revenue must be greater than or equal to COGS. Both values must be positive numbers.
Q1: What is the difference between margin and markup?
A: Margin is expressed as a percentage of revenue, while markup is expressed as a percentage of cost. Margin shows what percentage of sales is profit.
Q2: What is a good margin percentage?
A: Good margins vary by industry, but generally 15-20% is considered healthy for most businesses. Higher margins indicate better profitability.
Q3: Can margin be negative?
A: Yes, if COGS exceeds revenue, the margin will be negative, indicating the business is selling products at a loss.
Q4: How often should margin be calculated?
A: Businesses should calculate margin regularly - monthly or quarterly - to monitor performance and make timely adjustments.
Q5: What factors affect gross margin?
A: Pricing strategy, production costs, supplier prices, operational efficiency, and sales volume all impact gross margin.